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April 11, 2024· 2 min read

Cryptocurrency vs. Traditional Investments: A Generational Shift in Wealth Storage

Explore the 2024 Policygenius Survey revealing how Gen Z and millennials are reshaping wealth storage, favoring cryptocurrency over traditional stocks, and turning to social media for financial advice.

Today, we're diving into some fascinating insights from the 2024 Policygenius Financial Planning Survey. The data reveals a striking difference in how younger generations, specifically millennials and Gen Z, are storing their wealth compared to their older counterparts. So, let's get into it!

The Rise of Cryptocurrency: A Generational Divide

  • Gen Z and millennials are almost equally likely to own cryptocurrency (21%) as they are to own real estate (20%)
  • This marks a significant shift from traditional wealth storage methods
  • In contrast, only 36% of Gen X and baby boomers have tried any of the financial "hacks"
    • Maximizing credit card rewards is the most popular hack for these generations (21% and 19% respectively)

Gen Z: Crypto Enthusiasts and Financial Experimenters

  • Intriguing finding: Gen Zers are more likely to own cryptocurrency (20%) than they are to own stocks (18%)!
  • 14% of Gen Z have tried "infinite banking" (borrowing against the cash value of a whole life insurance policy)
  • This trend suggests that younger generations are more open to:
    • Taking risks with their money
    • Exploring alternative financial strategies

Social Media: The New Financial Advisor?

  • Gen Z and millennials are more than twice as likely to turn to social media first with a financial question (8%) compared to Gen X and baby boomers (2%)
  • This reliance on social media for financial guidance could be both a blessing and a curse:
    • It exposes younger generations to innovative ideas
    • But also potential misinformation

As always, thanks for joining me in exploring the intersection of technology, finance, and generational trends. Stay curious, stay innovative, and until next time, happy blockchaining!

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